| Since its launch in July 1997,
Golf International has forged a reputation for the sheer
quality and consistency of its editorial content and the
allround production values that set the magazine
apart from would-be rivals. It is the quality magazine
for the aspirational golfer, its mission to both
entertain and inform its readers by providing a high-end product
that takes in top-class instruction and first-class writing and photography.
In short, a golf magazine for grown-ups.
The underpinning aim is to enable the reader to get more out
of his or her game – to play better golf, to understand the developments
and benefits in the latest equipment and to suggest new
destinations in which to play. And whether it be in the context of
profiles, Q&A’s and features – or in the comprehensive GI Business
and GI Amateur sections within the magazine – Golf International
sets out to lead rather than follow opinion, with the
major issues in the game being scrutinised and commented upon
by an array or respected writers.
“Essential reading from the best in the game” is not
only a neat strapline but a statement of fact: among a panel of distinguished
instructors the magazine lists Robert Baker, Peter
Cowen, Denis Pugh and Jonathan Yarwood among regular
contributors – not to mention the staff of David Leadbetter’s
Academy HQ at Champion’s Gate in Orlando. Columnists include
the inimitable Peter Alliss, former European No.1 Ronan
Rafferty, esteemed journalists David Davies and Clive
Agran, while Dominic Pedler, the |
UK’s foremost writer on golf equipment, keeps
our readers one step ahead of technological developments
(these days a full time job!)
The UK’s No.1 golf betting expert, Jeremy Chapman, pens
a regular column, as does the celebrated author Tom Cox and
surely golf’s most acerbic commentator, John Huggan.We
are also delighted to provide an outlet for one of golf’s most entertaining
and opinionated story-tellers in Tony Johnstone, while the cartoonist Tony
Husband is a regular source of amusement.
All considered, the quality of the editorial material is unrivalled in the UK
market, and our focus in 2008 (and beyond) is to further increase the visibility
of the title nationwide (with the help of our distributors, COMAG, Golf International
is listed in all W. H. Smith High Street stores in ’08), and to further
maximise the benefits of the various strategic partnerships we have in place,
which includes placement in all UK airport lounges, First & Business Class cabins
on British Airways and Virgin Atlantic, and –
via Gold Key Media – through a number of selected hotels. With Ryder Cup
year upon us once more, 2008 promises to be a very special and exciting year
in golf, and one – we believe –
that will see Golf International consolidate its position as the stand-out title
in a tough and uncompromising marketplace. We look forward to seeing you on the
tee...
Richard Simmons
Editor |
